The technology to display 3D images and videos has the power to transform the digital media markets. 3DMedia is developing stereoscopic 3D technologies with particular emphasis on the commercialization of 3D products. These disruptive technologies go beyond 3D display; they also solve the problem of generating 3D content. Currently, widespread generation of personal 3D content is not feasible due to the lack of cost-effective 3D cameras. 3DMedia's solution allows traditional digital cameras to capture photographs that can be used to create 3D images for viewing on 3D display products. 3DMedia's technology can provide the experience and control of 3D content to the hundreds of millions of consumers that already own some type of digital camera. 3DMedia strongly believes this technology will be one of the key enablers for the proliferation and adoption of 3D products and content in the consumer market.
All of 3DMedia's proprietary 3D technologies are captured in its software. This software consists of two main elements. The first element is the 3D creation technology that can run on either image capture or display products and creates 3D content from images captured with standard cameras. The second element is the 3D capture technology that assists users in taking better quality stereoscopic pictures for input to 3DMedia's creation technology. The capture technology runs on cameras, camcorders, and camera phones. The 3D capture and 3D creation software run independently of each other and can reside on different platforms.
3DMedia's value proposition is to facilitate the creation of 3D products based on our proprietary technologies that allow consumers to use standard cameras to generate excellent-quality 3D images. Currently, high-quality 3D pictures can only be generated using the process supported by our technology or using a relatively expensive stereo camera with a two lens/sensor assembly. Our technology allows users to enjoy their content as easily as they do today, but greatly enhances the experience. More information about how our 3D technologies can be applied to various electronic products can be found on the pages linked in the graphic below.
|License 3D Technology for Consumer Products|
|3D-Enabled Cameras||3D-Enabled Cell Phones||3D HDTVs||3D Tablets|
Technologies are currently available which can take a single 2D picture and convert it to 3D. However, the results of this technology, particularly when the process is automated as opposed to interactive, are very poor. The process of converting a single 2D picture to 3D involves the following steps:
This approach has been tried for many years, but at this point we do not believe products based on sub-optimal technologies such as converting single images to 3D will contribute to the proliferation of 3D content in the consumer space. Consumer expectations for 3D are rapidly increasing because of 3D movies such Avatar and other professional content generated by studios and broadcasters. We believe that delivering the ultimate, high quality 3D experience to the consumer is the only way to ensure the acceptance of 3D technology and products. As the following quotes indicate, many in the electronics industry agree that 2D-to-3D conversion is only a temporary solution and is not expected to meet consumer expectations.